B2C E-Commerce Customer Churn Management: Churn Detection using Support Vector Machine and Personalized Retention using Hybrid Recommendations

E-Commerce industry, especially the players in Business-to-Consumer (B2C) sector is witnessing immense competition for survival - by means of trying to penetrate to the customer base of their peers and at the same time not letting their existing customers to churn. Avoiding customer attrition is critical for these firms as the cost of acquiring new customers are going high with more and more players entering into the market with huge capital investments and new penetration strategies. Identifying potential parting away customers and preventing the churn with quick retention actions is the best solution in this scenario. It is also important to understand that what the customer is trying to achieve by opting for a move out so that personalized win back strategies can be applied. E-Commerce industry always possess huge amount of customer data which include information on searches performed, transactions carried out, periodicity of purchases, reviews contributed, feedback shared, etc. for every customers they possess. Data mining and machine learning can help in analyzing this huge volume of data, understanding the customer behavior and detecting possible attrition candidates. This paper proposes a framework based on support vector machine to predict E-Commerce customer churn and a hybrid recommendation strategy to suggest personalized retention actions

B2C E-Commerce Customer Churn Management: Churn Detection using Support Vector Machine and Personalized Retention using Hybrid Recommendations

E-Commerce industry, especially the players in Business-to-Consumer (B2C) sector is witnessing immense competition for survival - by means of trying to penetrate to the customer base of their peers and at the same time not letting their existing customers to churn. Avoiding customer attrition is critical for these firms as the cost of acquiring new customers are going high with more and more players entering into the market with huge capital investments and new penetration strategies. Identifying potential parting away customers and preventing the churn with quick retention actions is the best solution in this scenario. It is also important to understand that what the customer is trying to achieve by opting for a move out so that personalized win back strategies can be applied. E-Commerce industry always possess huge amount of customer data which include information on searches performed, transactions carried out, periodicity of purchases, reviews contributed, feedback shared, etc. for every customers they possess. Data mining and machine learning can help in analyzing this huge volume of data, understanding the customer behavior and detecting possible attrition candidates. This paper proposes a framework based on support vector machine to predict E-Commerce customer churn and a hybrid recommendation strategy to suggest personalized retention actions

An Integrated Framework to Recommend Personalized Retention Actions to Control B2C E-Commerce Customer Churn

Considering the level of competition prevailing in Business-to-Consumer (B2C) E-Commerce domain and the huge investments required to attract new customers, firms are now giving more focus to reduce their customer churn rate. Churn rate is the ratio of customers who part away with the firm in a specific time period. One of the best mechanism to retain current customers is to identify any potential churn and respond fast to prevent it. Detecting early signs of a potential churn, recognizing what the customer is looking for by the movement and automating personalized win back campaigns are essential to sustain business in this era of competition. E-Commerce firms normally possess large volume of data pertaining to their existing customers like transaction history, search history, periodicity of purchases, etc. Data mining techniques can be applied to analyse customer behaviour and to predict the potential customer attrition so that special marketing strategies can be adopted to retain them. This paper proposes an integrated model that can predict customer churn and also recommend personalized win back actions

Detection of Fraudulent Sellers in Online Marketplaces using Support Vector Machine Approach

The e-commerce share in the global retail spend is showing a steady increase over the years indicating an evident shift of consumer attention from bricks and mortar to clicks in retail sector. In recent years, online marketplaces have become one of the key contributors to this growth. As the business model matures, the number and types of frauds getting reported in the area is also growing on a daily basis. Fraudulent e-commerce buyers and their transactions are being studied in detail and multiple strategies to control and prevent them are discussed. Another area of fraud happening in marketplaces are on the seller side and is called merchant fraud. Goods/services offered and sold at cheap rates, but never shipped is a simple example of this type of fraud. This paper attempts to suggest a framework to detect such fraudulent sellers with the help of machine learning techniques. The model leverages the historic data from the marketplace and detect any possible fraudulent behaviours from sellers and alert to the marketplace

Multi Comm_Plus: A Community Detection System for Identification of Community in Multi-Dimensional Networks

Community detection is a common problem in graph and big data analytics. It consists of finding groups of densely connected nodes with few connections to nodes outside of the group. In particular, identifying communities in large-scale networks is an important task in many scientific domains. Community detection algorithms in literature proves to be less efficient, as it leads to generation of communities with noisy interactions. To address this limitation, there is a need to develop a system which identifies the best community among multi-dimensional networks based on relevant selection criteria and dimensionality of entities, thereby eliminating the noisy interactions in a real-time environment

Context Aware Community Detection Scheme for Identification of Community in Multi-dimensional Networks

The modern science of networks has enhanced our understanding of complex systems and there are now growing interests in modeling these large complex systems as multi-dimensional networks such as the World Wide Web (WWW), social networks, co-citation networks and biological networks. In order to understand and study these kind of networks, community detection is done. There are several approaches for community structure identification from these kind of networks. But the approaches in literature could lead to generation of communities with noisy interactions. This paper presents a context aware community detection method based on DBSCAN (Density Based Clustering Algorithm for Applications with Noise) approach. The result and discussions based on the experiments enhance the work